What Does Programmatic Advertising Do For the Internet Market?
Programmatic Advertising is defined as an automated buying and selling of web advertising space. But in fact, it is more than just that. The most popular market for web advertising space is controlled by web ad exchanges, whose primary job is to run computerized auctions which bring together both sides of the transaction - Advertisers (who want to buy web advertising space online), and web users (who want to purchase ad space from advertisers). Web-users bid on each other and if they reach a price or threshold, the advertiser who bid the most wins.
With this, the advertisers can set their limits on what they are willing to pay for web advertising space, and the web users have to bid less for each ad space they want. However, a successful bid does not necessarily mean the advertiser will get what he paid for. Every time someone bids on an ad, the advertiser will also have to pay the web ad exchange that will send the winning bid to the advertiser's account.
Because of this, the advertisers have to monitor how much they bid. This is why, they use programs called bid tracking software. Bid tracking software is a type of software that keeps track of every ad's bid prices. This is done through a software which scans the web for certain keywords and collects these keywords into the system, which then sends the keywords to the publishers or web sites, which will then display their ads based on these keywords.
It will then allow you to bid on each of these ads, so that you will be competing with different websites and their bidding rates. In the meantime, the software will collect the data which you will then need to place your bids and submit your bids for each of these ads. This means that you won't have to leave a web browser open and go through the process of checking the bid rates of each of these ads each and every time. All you have to do is enter your bid in the software, let it run, and in a matter of seconds, the software will give you all the details of each of your competitors' bids and your own bid will be displayed.
While it would take some time, this software can save a lot of money for behavioral targeting. Since it is so simple, it is very convenient, as well. You don't have to go out of your way to watch each and every ad that appears in a web browser, so it will only require you to run it once and you are good to go. It is also very easy to set up because there are no technical terms and conditions.
And in conclusion, Programmatic advertising does not only save you money, but it also reduces your workload. Since the software will do everything for you, the more you save the less time you will spend on monitoring the bidding process.